In addition to shaking up perceptions of Colonial Williamsburg, we were also tasked with revamping their digital presence. A consistent theme in our research showed that visitors have a hard time navigating the on-site experience. With an abundance of historic trades, events, and buildings to explore, we needed a way to simplify that experience and provide an easy tool for visitors. Together, we built the CW Explorer app. Focused primarily on wayfinding, information, and a daily calendar, the app gave visitors an easy way to enhance and simplify their experience. In just a few months, we racked up over 10,000 downloads without any paid marketing support.
In 2015, the plan is to add some serious firepower to the 2.0 version of the mobile app – to include mobile ticketing, itinerary planning, and much more.Launch Project